I've tried the whole spectrum of sleeping pads from thin backpacking pads to air mattresses, and found it's always a compromise of comfort and bulkiness. I initially picked this pad as a present to my bf, but liked it so much he gifted one to me too! It's the perfect size for easy transport and packing when car camping. We also pull them out for relatives when they come visit, and everybody comments how comfortable it is! This is superficial, but I also like the earthy color scheme. Other pads tend to have bright 'synthetic' colors, but I much prefer the Cloud pad's muted tones.
Way more comfortable than the thin yoga-mat type pads.